Louis Canales - Bio

Louis Canales is internationally recognized as the mastermind behind the South Beach renaissance. Canales was the marketing/public relations man who strategically invited the hippest press around the globe to South Beach and spoon fed them the city’s “happening scene”…a “happening scene” that Canales created and orchestrated over two decades ago.

The man who has been declared by the international press as the 'Unofficial Mayor of South Beach’, ‘King of the Night’, and ‘The Pied Piper of SoBe’ has, since 1986, successfully launched and marketed over one hundred businesses in Miami and Miami Beach including boutiques, restaurants, nightclubs, and hotels. Branding, imaging, marketing, public relations, and special events clients have included Gianni Versace, Chanel, Thierry Mugler, International Jeans Wear Convention, Wilke-Rodriguez, Bulgari, Perry Ellis, Oribe Salons, Federated Department Stores (Bloomingdales), the launch of the Rouse Corporation’s Village of Merrick Park; Chris Blackwell’s Island Outposts, DACRA, the Marlin, Raleigh and Hotel 100 hotels; Oribe Salons, Asia Fest, Southern States Bodybuilding Championships, Paul Mitchell’s Miami Beach Sports and Fitness Festival and over 40 nightclubs and restaurants including such legendary trend-setting venues and parties as Club Nu, Semper’s, Avenue A, Warsaw, Le Loft, Erinn Cosby’s Boomerang, Sean Penn’s Bash, Mickey Rourke’s Mickey’s, Level, and Space.

Canales ran, as well, the South Beach office of Lizzie Grubman Public Relations for two years and whose client roster included the Delano Hotel, Liquid and Bar Room nightclubs, Joia Restaurant, Moomba Lounge (NYC)Tommy Mottola, Sony Music, Tommy Hilfiger, Hugo Boss, Britney Spears, Quincy Jones, Jet East (Hamptons), Asia de Cuba, Land Rover, BackStreet Boys, Jay-Z, Scoop (NY), Intermix, Lisa Klein (LA), HBO’s ‘Sex and the City’, DJ Victor Calderone, and Ingrid Casares.

Based in Los Angeles for four years, Canales was the West Coast Public Relations Director for Apropo Press, a New York based fashion public relations firm. Clients, projects, and associations included L’Oreal’s New Zealand Fashion Week, Le Coq Sportif, Nicky and Paris Hilton, Jennifer Scott, Samantha Thavassa New York, Alvin Valley, Autore Pearls, David Mason, Lloyd Klein, Project Show, Maria Lyons, and Giuseppe Zanotti.

While creative director/head writer for Postmortem magazine he made that publication, according to the Miami Review, the ‘Bible for Miami trendsetters’. Canales has also been a contributor and columnist to Paparazzi magazine, Cityscope editor for Miami Beach magazine, contributing editor to Vogue/Spain and Vogue/Brazil, contributing photographer to Ocean Drive magazine, copy editor for Genre magazine, and Editor-at-Large for 25th Parallel , South Beach, Yes!, Wire, Fashion Spectrum, Channels, and Miamigo magazines.

Canales is also well known for his pro bono work for worthwhile organizations. They have included the International Miami Film Festival, Miami is for Me, National Foundation for the Advancement in the Arts, Israeli Film Festival, Arts Development Fund, The New World Symphony, Florida Philharmonic Orchestra, Miami Light Project, Miami City Ballet, Bass Museum, HCN’s The White Party at Vizcaya, Miami International Book Fair, Miami Preservation League’s Moon over Miami Ball, Make A Wish Foundation, Florida Breast Cancer Society, United Way, and Miami Models for the Homeless.